Your email leaves from your own domain. Gmail, Outlook and other mail providers check whether your domain allows us to send on your behalf. If it does, they trust your sender and your email lands in the inbox. That permission sits in three DNS records: SPF, DKIM and DMARC.
What we do and what you do #
- You tell us which domain you want to send from, for example yourbusiness.com.
- We prepare the SPF, DKIM and DMARC records for you.
- If you manage your DNS yourself, we send you the exact records to add. If your hosting company or web developer manages your domain, forward them to them.
- We check that the records are correct and let you know when you can start sending.
Build up calmly #
A new sending domain has no reputation yet. If you send thousands of emails on the first day, mail providers see that as a risk. So start with your most engaged contacts (people who recently bought something or signed up) and build up to your whole list over a few weeks.
Keep your list clean #
- Only email people who gave permission. An old list without recent permission brings complaints and bounces.
- Contacts you have not emailed for years: first send a short email asking whether they still want to hear from you.
- After each send, look at bounces and unsubscribes. Autorespond switches off hard bounces automatically.
Done when #
- You have told us which domain you want to send from.
- The records are in place and we have confirmed they are correct.
- You know which group of contacts you start your first mailing with.
