Alongside automatic series, you send regular newsletters. In Autorespond that is called a campaign: one email that you send to a group of contacts at a moment you choose.
Campaigns in Autorespond are based on FluentCRM, included in your package. Read the FluentCRM documentation
1. Write it #
Go to CRM & Emails → Campaigns and create a new campaign. Choose a template in your house style, write a subject line that says what the reader gets, and keep the email to one topic with one clear button.
2. Choose the recipients #
Choose a list or tag, or create a segment, for example “opened in the last three months”. Only email people about what interests them; that keeps your open rate high and your unsubscribes low.
3. Test and send #
- Check the email with the preview, on desktop and mobile.
- After going live: send a test email to yourself and click every link.
- Schedule the send for a moment when your readers read email.
4. Results #
After sending, you see per campaign how many people opened and clicked, and on which links. With a smart link you automatically tag whoever clicks, so you can email them in a targeted way later.
Done when #
- Your first campaign is ready, or sent after going live.
- You have checked the email in the preview.
- You know where to find the results.
